Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox. We redesigned the events and updates tile on the Experience Details Page, making it easier for players to see what the event is about or what was included in the most recent update. Creators can now schedule when their avatar items go on or off sale on Marketplace in advance. We launched V2 of our open-source voice safety classifer that introduces seven new languages and now has capabilities to allow for human labeling and fine-tuning. We improved Assistant’s capabilities to allow for script review and iteration, AI-powered debugging, and other quality-of-life improvements.
We improved our Constructive Solid Geometry system, making dynamic mesh interactions in experiences more performant. We introduced a curated sort of Marketplace assets, recommending items to people on Roblox. We launched the material picker providing creators visual previews, powerful search, and intuitive filters, to make finding and applying materials is faster and easier than ever. Our updated our login experience, makes it easier for users to sign-in based on whether they signed up with a password or a passkey.
- We launched one of our first commerce experiences, enabling people on Roblox to buy real-world movie tickets to see Beetlejuice, Beetlejuice at Fandango’s virtual box office.
- Creators now have access to a dashboard that provides them an overview of all of the reviews and feedback their experience has received from their players.
- The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot.
- We found that creators who use Regional Pricing have 26% more paying users in their experience.
- We’ve partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox.
- We announced our Cube 3D platform, and launched it’s first capability that allows creators to generate objects in Studio.
We made the algorithm powering our ‘Recommended for You’ sort transparent, giving creators more insight into how they can improve their experiences’ discoverability https://chickenroadapp.in/ on Roblox. We found that creators who use Regional Pricing have 26% more paying users in their experience. We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience.
Subscriptions with Experiences: Creator and Market Expansion
- We’re giving creators 90% of revenue on plug-in sales which are now priced in real-world currency.
- Our goal at Roblox is to build the safest and most civil online platform, where everyone is empowered to create, learn, share, and thrive.
- We made changes to the publishing workflow for creating new items that makes it easier to publish and edit items.
We’re giving creators 90% of revenue on plug-in sales which are now priced in real-world currency. We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences. We rolled out video ads, enabling all advertisers to publish an immersive video ad on the platform. Creators can now manage groups of people they’re working with directly in Creator Hub, improving how creators collaborate on Roblox.
We’ve partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox. We rolled out our updated lighting system to Android devices, improving the quality and performance of lighting across experiences. We integrated the ban API into our Creator Hub, making it easier for devs to ban or unban users from their experience. We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two. We enabled sharing of Creator Store items via hyperlinks, and improved preview images of each item. Creators on Roblox can now see what changes their collaborators have made to their experiences in Roblox Studio.
Redesigned events and updates on the Experince Details Page
Creators can now offer region-specific pricing for their passes, helping users from lower-spend regions participate into their economy more frequently. Our teams are building powerful, intuitive tools that empower millions of people of all skill levels to build and share their immersive creations with the world. Our goal at Roblox is to build the safest and most civil online platform, where everyone is empowered to create, learn, share, and thrive. From seamless avatar shopping to earning from in-experience purchases, we make it easy for anyone to participate in our virtual economy.
Ads Manager 2.0
We expanded our analytics to include avatar items, helping creators understand the demographics that their items are most popular with. We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics. We renamed Creator Marketplace to Creator Store and launched the ability for Creators to start pricing assets in fiat and provide their financial information to enable payouts. We introduced a Developer Console tool to help creators debug and solve issues with memory usage and memory leaks. We expanded phone verification to 100% of eligible users in Mexico, Spain, Argentina, Columbia, Chile, Peru. We expanded profiling capacity with new features in our Script Profiler to help creators.
Login UX update
Our improved grass system moved to beta testing, allowing creators to adjust the height of grass which now reacts more accurately to wind forces. We introduced the Ban API that allows creators to ban people and their alternate accounts from a given experience. We improved our group revenue system, enabling creators to pay collaborators directly within creator hub and define percentage splits by revenue source.
Creators can now enable editing of both mesh and image objects for their players, enabling more customization within their experiences and games for players. We introduced platform chat within experiences so users can seamlessly communicate with their friends both inside and outside experiences. Creators now have access to Assistant, that can help auto-complete and edit scripts, insert objects into experiences, and more to help creators build faster. We launched a new chart that shows the top 100 music tracks currently on the platform, helping creators learn what’s trending and popular. We overhauled Studio’s Explorer, the primary way creators use to manage and organize assets, by improving performance and eliminating most hangtime. We announced our Cube 3D platform, and launched it’s first capability that allows creators to generate objects in Studio.
Creators can now add music to their experiences via our new integration with our partner Distrokid. Eligible creators can now run price tests to find the best price is for each of their in-game products, helping creators grow revenue without sacrificing user engagment. Everyone on Roblox can now filter their charts by device and country, to help them find the right experiences and games.
Proactive marketplace archival
We made model improvements leveraging real-time and richer sequential user history to inform our recommendations system. We launched Rights Manager that enables rights holders to protect their IP by requesting the removal of infringing content or assets. We removed obsolete code and deferred initialization where possible resulting in improved start up times ~15% across devices. We made improvements to physics on our platform, enabling more accurate interactions between fluids and forces.
We enabled creators to measure where and when people in their experiences make purchases, allowing them to optimize their monetization. We launched one of our first commerce experiences, enabling people on Roblox to buy real-world movie tickets to see Beetlejuice, Beetlejuice at Fandango’s virtual box office. We launched a pilot test of a new Shopify integration, allowing select brands and creators to partner and sell real world items in game.
We launched in-experience automatic translation, enabling creators to support up to 16 languages and bring their experiences to people all over the world. We made it easier for creators to test their experiences across different consoles by enabling emulation of touch controls & platform-specific gamepads. Paid access experiences are now eligible for Engagement Based Payouts, which awards Robux to creators for the amount of time spent and number of premium players in the experience. The real-time translation API allows creators to translate text into player’s local langues programtically, enabling better automatic localization of experiences.
Opening up Marketplace to more creators
We expanded controller emulation in Studio enabling creators to test their experiences in VR including Quest 2 and Quest 3 without the need for physical hardware. We expanded publisher eligibility for Immersive Ads and launched Brand Suitability controls, which allows advertisers to choose between eligible categories of experiences to show their Immersive Ads. All experiences regardless of when they were created will be eligible to offer subscriptions, as long as the creator has an ID or phone-verified account. We improved debugging by giving creators insight into the number and type of API calls that might be impacting their experience’s performance. We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences. We introduced two new experience templates with premade functionality enabling creators to customize and build their vision faster.
Dynamic price floors for avatar bodies & heads
We made it easier for creators to get the word out about in-experience events by enabling custom thumbnails & notifications for people who engage with their experience. We began a test to increase the amount of server memory available to creators, enabling creators to create experience that can support more content and more players. We launched search ads providing creators and brands another way to reach new and current audiences based on what they’re searching on Roblox. Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences. Accessory adjustment tooling launched for creators, empowering them to seamlessly integrate accessory customization into their experiences.